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The new Audi showroom was inaugurated with a big bang! The new home for Audi in Dubai spans more than 15,000 sqm across six levels and represents an AED 118 million investment by Al Nabooda Automobiles. Khalifa Juma Al Nabooda, Chairman of Al Nabooda Automobiles, Luca de Meo, Member of the Board for Sales and Marketing of AUDI AG, and Chief Executive Officer of Al Nabooda Automobiles, K. Rajaram, started the celebrations by pressing the symbolic Audi ignition button. US-Superstar Jennifer Lopez was a surprise guest. J-Lo admitted to K Rajaram (CEO of Al Nabooda Automobiles) that her favourite car is the Audi R8 -- no surprise there ; )